Wisebell

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What We Do

At WISEBELL, our mission is to bridge the gap between the latest trends in skincare, cosmetics, and beauty machines with the diverse needs of the GCC market. Here’s how we make it happen

Global Business Development

Wisebell Global is a full-service brand incubator and business development studio backed by leading beauty industry brand builders, creatives, and international distribution experts.


Reach and retain new customers worldwide with a team that specializes in the strategy, implementation, and compliance measures you need to succeed.


Our main Focus is:

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Customer Management

Partner with influential retailers all over the world to introduce your brand to new audiences.

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Retail Distribution Sales & Management

Boost sell-in and sell-through with a sales team dedicated to your retail needs.

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Compliance & Registration

Leverage our experience to secure the regulatory compliance you need to expand your brand.

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Retail Distribution Implementation

Partner with influential retailers all over the world to introduce your brand to new audiences.

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Your Premier Destination for Beauty and Personal Care in the GCC

What we do:

  • Select best products that fit the trend of market for each GCC countries.
  • Match and trade products through optimal sales channels, offline & online.
  • Provide strategies for incremental product value improvement.

Our process involves selecting top products tailored to the latest market trends in each GCC country.

We strategically match and trade these products using optimal sales channels, both offline and online.

To maximize value, we continuously implement strategies for incremental product improvement, ensuring relevance and competitiveness in the market.

Middle East Beauty Market:

The Middle East Beauty industry is poised to grow twice as fast than the rest of the world. Compound Annual Growth Rate (CAGR) of 8.5% in the next 3 years.

Key Categories:

1. Skincare 2. Haircare 3. Color cosmetics

  • UAE: Highest Spending Capita
  • KSA: Highest Market Share

Markets We Serve

Connecting with brand and retail partners across the globe, Synergy serves all major beauty and wellness territories. As specialists in the complex Middle East market, we provide a gateway for U.S. and European brands to access customers in this high-value region.

We service every channel of distribution from mass, masstige, pharmacy and prestige/professional in the Middle East region.

UAE

  • Aster Pharmacy
  • Bloomingdales
  • Harvey Nichols:
  • Makeup Lab
  • GLU
  • Delta Medical
  • Debenhams
  • Lifestyle
  • Faces
  • Amazon.ae
  • Vavavoom

SAUDI ARABIA

  • Whites
  • Al Dawaa
  • Nahdi
  • NDC Distribution
  • Debenhams
  • Lifestyle
  • Faces
  • Amazon.ae
  • Vavavoom

KUWAIT

  • Al Jothen
  • Boutiqaat
  • Makeup Lab
  • Debenhams
  • Lifestyle
  • Faces
  • Amazon.ae
  • Vavavoom

BAHRAIN

  • Beauty
  • Room
  • Debenhams
  • Lifestyle
  • Faces
  • Amazon.ae
  • Vavavoom

OMAN

  • Zulfa Al-Barwani
  • Debenhams
  • Lifestyle
  • Faces
  • Amazon.ae
  • Vavavoom

QATAR

  • Blue Salon
  • Debenhams
  • Lifestyle
  • Faces
  • Amazon.ae
  • Vavavoom